Boomerang Family, formerly Cube Publications, recognised that there was a business opportunity in translating the ‘Let’s Go with the Children’ data onto a digital platform. It was expected that this platform would facilitate the provision of new and improved services for customers, make time-sensitive information available, enrich data and facilitate the generation of additional revenue streams.
It was envisaged that this would include the addition of :
- A Content Management system so that Cube staff could add new and update existing information and advertisements quickly and easily, without significant overheads
- New revenue streams via the sale of advertising space to suitable suppliers / attractions
- A subscription / membership system
- Search functionality, listing attractions and events by type, price, distance from a given postcode etc.
- A new module containing birthday party venue and supplier information
- Shopping functionality for customers to buy hard copy publications and other merchandise, as well as membership subscriptions
- Better data capture functionality and better, more granular data on subscribers.