Websites and Portals Empowering the user, supporting business processes and driving real benefits

Technology has fundamentally altered and expanded our methods of communication. It has opened up new and exciting opportunities - new channels, new markets and new ways of conducting business. But, if the last twenty years have shown us anything, it is that the digital age will not give us the instant cure for all known business ills. With new technical possibilities come new rules, new obstacles and new challenges.

SFW has been developing web-based solutions since the dawn of the digital era. We deliver web sites that support the business needs and objectives of our clients, providing engaging user experiences that are consistent with their brand values.

SFW's approach to website development

We use user-centric agile design and implementation principles and the latest enterprise web content management tools to deliver high performance and easy to manage solutions.

SFW focuses on the user journey, information architecture and content management. We generally use graphic design partners to provide original styling and brand interpretation, but if you already have a preferred design agency we would be happy to work with them.

Usership and ownership

A website or portal is a living, breathing body which requires regular attention to stay fresh and relevant to its audience and maintain its user base. Content management tools allow updates to be made without involving technical specialists. But now you can devolve ownership beyond a single group to an entire organisation, or even make the visitor base become the owner. This devolved responsibility for content, when managed correctly, can improve not only the timeliness of information but also dramatically increase site usage, adoption, productivity and revenue.  

Keeping it simple

Obviously, the key to successful uptake of any digital entity is to ensure that it is simple and intuitive to use and that the messages communicated are coherent and consistent.

This simplicity is no mean feat and involves, amongst other things, defining user behaviour, information flow, structure and architecture. But success comes from careful consideration of just two elements: your intended audience and your business purpose.

For more information on how SFW can help you create exciting web experiences for the benefit of your business please contact us