Usership and ownership
A website or portal is a living, breathing body which requires regular attention to stay fresh and relevant to its audience and maintain its user base. Content management tools allow updates to be made without involving technical specialists. But now you can devolve ownership beyond a single group to an entire organisation, or even make the visitor base become the owner. This devolved responsibility for content, when managed correctly, can improve not only the timeliness of information but also dramatically increase site usage, adoption, productivity and revenue.
Keeping it simple
Obviously, the key to successful uptake of any digital entity is to ensure that it is simple and intuitive to use and that the messages communicated are coherent and consistent.
This simplicity is no mean feat and involves, amongst other things, defining user behaviour, information flow, structure and architecture. But success comes from careful consideration of just two elements: your intended audience and your business purpose.
For more information on how SFW can help you create exciting web experiences for the benefit of your business please contact us