Customer relationship management (CRM) is a business strategy that focuses on making customers the centre of the business. CRM aims to increase profits and reduce costs by making it easier to record and find information about customers, such as their past transactions and communications with the company. CRM also aims to empower people to make better use of customer data.
Historically, CRM installations have been difficult to implement due to poor user adoption and a lack of integration with existing business processes. SFW has delivered a number of successful CRM solutions and can offer expert advice on how a solution can be implemented to fit with your unique business requirements. And because our Microsoft Dynamics CRM 2011 solution works within the familiar Microsoft Office Outlook environment it encourages user adoption and integrates seamlessly with other Microsoft products such as Microsoft SharePoint.
Organisations today need to maximise the value of all their relationships. As well as their customers, organisations also need to manage employees, case workers, partners, suppliers, distributors, vendors, and many other critical stakeholders that are integral to success. SFW can customise Microsoft Dynamics CRM for these “Extended CRM” scenarios to enhance the value of all relationships, improve business relevance and fit, drive operational excellence and increase business insights.
SFW are experienced in delivering solutions based on Microsoft Dynamics
including CRM systems using the recently launched Dynamics CRM 2011. SFW’s expertise and experience in CRM means that we can ensure that your CRM solution is tailored to your business and relationship management requirements.