SFW Ltd - The IT Partner that delivers real business advantage.

Technology has fundamentally altered and expanded our methods of communication. It has opened up new and exciting opportunities, new markets and new ways of conducting business. But, if the last ten years have shown anything, it’s that the digital age is not the instant cure for all known business ills that was, at one point, expected. With new technical possibilities come new rules, new obstacles and new challenges.

SFW has been developing web-based solutions since the dawn of the digital era, delivering tools and technologies that support the business needs and objectives of its clients - steering them successfully and fruitfully through the information maze. Here’s why :

Business Opportunities or Hype?
Deciphering which elements are fad and media buzz which are genuinely exciting, long term, advancements has not been easy. Even some of the greatest advancements might not suit your business, so which to ditch and which to embrace is a hard choice. It only becomes easier when it is underpinned by some basic principles….how would I use it, what will it do for my organisation and will the investment generate a reasonable return?

Usership and Ownership
A website or portal is a living, breathing entity which requires regular attention for it to stay fresh and relevant to its audience and maintain its usership. It is now fundamental to include content management tools so that simple updates can be made without intervention from technical specialists. However, there is now the opportunity to devolve ownership further than a single group, across an entire organisation, making the user the owner. This devolved responsibility for content, when managed correctly, can improve not only the timeliness of information but also dramatically increase site usage, adoption, productivity and revenue.

Keeping it simple
Obviously, the key to any successful digital entity is to ensure that it is simple and intuitive to use and that the messages communicated are coherent, and don’t contradict themselves. This simplicity is no mean feat and involves, amongst other things, defining user behaviour, information flow, structure and architecture.

But, success comes from knowing and delivering for just two elements : your intended audience and your business purpose.

For more information on how SFW can help your organisation achieve success in a web and portal environment contact us