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Government Department Chooses SFW Cloud CRM
16 October 2013
SFW's CRM for Stakeholders solution chosen by key Central Government Dept

SFW is delighted to announce that a key central government department has purchased SFW's CRM for Stakeholders SaaS solution via the Government Cloudstore. 

The solution will help the department engage with its 5000, and increasing, stakeholders in the subjects of legislation, policy and industry information. A team of 80, all with different areas of responsibility, required access to the platform which will facilitate better targeted communications.

SFW’s CRM was provisioned and live within 24 hours of the order being placed and the fully hosted, SLA-backed Microsoft Dynamics web solution required no configuration on the department's outsourced internal IT infrastructure.
For more information about SFW's CRM for Stakeholders solution, or for a demonstration, please contact the SFW team.
About SFW's CRM for Stakeholders
CRM for Stakeholders is :
  • Pay as you go
  • A quick-start solution that can be deployed immediately
  • Easy to manage as an internal service
  • Scalable for variable team sizes
  • An open and interoperable solution, with multi-device capability

Good stakeholder relationship management is vital for public sector organisations looking to engage more effectively with citizens. The challenge for the public sector is to transform stakeholder management processes to comply with Government Digital requirements and find ways to adapt Customer Relationship Management (CRM) systems that were built for private sector needs.
Public sector organisations need a single organisation-wide CRM system that identifies key stakeholders and records all related interactions and correspondence. This single, coherent view of internal and external stakeholders results in reduced duplication of effort and increased effectiveness in stakeholder interaction, through targeted communication. 
Providing the Stakeholder Management You Need
CRM for Stakeholders is the result of SFW's adaptation of MS Dynamics CRM 2011 Sales and Marketing modules for a number of Government Agencies, delivering the following benefits:

More effective stakeholder interaction: SFW CRM for Stakeholders gives an organisation-wide view of all interactions with a stakeholder, including all emails, phone calls, and correspondence, with date and outcome.

Improved stakeholder communications: CRM for Stakeholders can build stakeholder lists dynamically, based on specific criteria such as interest or policy area, to generate targeted e-mails or mail-merge documents.

Augmented knowledge sharing: SFW CRM for Stakeholders offers integration with SharePoint for uploading and storing stakeholder-related documents.

Better stakeholder information: The centralised contact database can map complex stakeholder relationships and track commitments to external stakeholders.

Improved efficiency: users can assign activities related to a specific stakeholder to a team member and set up reminders for follow up activities using customised workflows.
SFW delivers CRM for Stakeholders as Software as a Service (SaaS) which is priced per user, per month using cloud infrastructure. The core service offering includes:
  • Dashboards and reports
  •   SFW CRM for Stakeholders base configuration
  •   Security model (one Business Unit and default user roles)
  •   Integration with MS Outlook 2010 using CRM client (free download)
  •   Online help files

If additional features or configuration is required, customers can choose from 3 implementation package options.
Government Department Chooses SFW Cloud CRM
Government Department Chooses SFW Cloud CRM


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